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The controversial Tropicana redesign is rolling back to its previous design after an onslaught of negative feedback.
A tipster tells us that Pentagram principal, Paula Scher, states in her Facebook status update:
“Paula Scher thinks that the Tropicana recall will be the worst thing that happened to graphic design since focus testing.”
Unfortunately, we would have to agree.
(This is an update to an earlier post)
True, the redesign may have looked nicer, but c’mon… it’s about selling juice, not looking nice! And the Consumerist actually has kind of a valid point here…
looked nicer, but c’mon… it’s about selling juice, not looking nice! And the Consumerist actually has kind of a valid...
eh. old design was better ALTHOUGH i did like the new caps
I found this pretty amusing. i noticed the new packaging in the delis around the city and was not impressed at all. I...
IT’S NOT EVEN THAT BAD. i like the new design.
Did I call this, or did I call this? Thank GOD.
new one, wahhhhh karenh:
this makes me so sad. people can’t appreciate good design. i happen...new tropicana...
“Paula Scher thinks that the Tropicana recall will be the worst thing that happened to graphic design since focus...