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The Sci Fi Channel becomes Syfy with their rebranding and redesign. TVWeek has a full write up on the (supposed) move away from geekdom here. As the science fiction genre continues to expand we have to wonder if the content supercedes the brand.
New York, NY - March 16, 2009 - By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction … Imagine Greater will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment.
Read the full press release here
Update: (Ad Age) “Sci-Fi Channel to Rename Itself Syfy”, (NPR)
“‘Sci Fi’ Becomes ‘Syfy’ In The Goofiest Rebranding In Quite Some Time”What are they doing?! Why must they always take a good thing and totally mess it up -___-;;
Seconded. I skipped over this news so many times because I didn’t realize “Syfy” now stands for the Sci Fi channel… or I would’ve actually cared all those times.
Not that I care too much, since programming on the channel generally sucks…
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what-the-funk liked this
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sylviadeer reblogged this from redesignrelated and added:
Sci Fi, what the hell are you thinking? Seriously?
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magyk-girl reblogged this from karenh
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chrisvallely reblogged this from karenh and added:
Really?.. this is disappointing. While I’d love to see SciFi get more viewers, I’m not liking the idea of their rebrand.
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midnightmonster liked this
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coolparlortricks liked this
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ohlarissa liked this
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mrs-fishtits reblogged this from fredseibert and added:
Not a successful rebranding.
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lucylou reblogged this from jiefei and added:
Seconded. I skipped over this news so many times because I didn’t realize “Syfy” now stands for the Sci Fi channel… or I...
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onefinemess liked this
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kafuka reblogged this from arseniccupcakes and added:
WTF is this shit? Sci Fi Channel, you air Gundam 00. Do you really think you can ditch the “geek” label now? Though I...
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j-mak reblogged this from karenh and added:
hhmm..I’m not a fan
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xoodus liked this
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energyface liked this
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hotmarcus reblogged this from applebottom and added:
I like the way the logo looks and what they plan to do but I never understood why they had wrestling on SciFi.
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arseniccupcakes reblogged this from applebottom and added:
i dunno if i like this are there any “geeky and proud of it” channels anymore? i mean, maybe Chiller, but that’s...
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jiefei reblogged this from redesignrelated and added:
What are they doing?! Why must they always take a good thing and totally mess it up -___-;;
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matthewb liked this
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lumber reblogged this from dowelikeit
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sevendeadlyseans reblogged this from itsalloverbabyblue and added:
as i spent nearly 9 years working there, i know several of my friends are expecting me to comment on the scifi syfy...
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fajitatime reblogged this from johnnyfive and added:
Not sure how I feel about this.
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katieparker reblogged this from stepliana
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tonytodayy liked this
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stepliana reblogged this from thelos and added:
thelos / johnnyfive / extrafirmhold
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dowelikeit reblogged this from fredseibert and added:
The Sci Fi Channel becomes Syfy with their rebranding and redesign. TVWeek has a
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itstjelle reblogged this from redesignrelated
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thelos reblogged this from johnnyfive
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fredseibert reblogged this from kat-harine
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johnnyfive reblogged this from extrafirmhold
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calais- reblogged this from extrafirmhold
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ninakix liked this
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ooliquidnightoo reblogged this from redesignrelated
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adamlerma reblogged this from redesignrelated
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yellowhat reblogged this from switchblades and added:
It just completely doesn’t make any sense to me. It’s like last week on Celebrity Apprentice when Scott Hamilton came up...
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switchblades reblogged this from extrafirmhold and added:
Now instead of thinking of college-age guys who happen to like Battlestar and graphic novels, I’m going to think of 40...
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parasitologist liked this
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anquex liked this
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mastap2k reblogged this from extrafirmhold and added:
Read the full press
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extrafirmhold reblogged this from redesignrelated and added:
any less geekier than Sci-Fi? I would like...think that over the last ten years, we’ve...
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applebottom reblogged this from robgonemild
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robgonemild reblogged this from skylor
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itsalloverbabyblue reblogged this from redesignrelated and added:
Syfy” Wonderful - so now they want...prove an inability to spell and a lack of basic...
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knightdesign liked this
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bclikesyou liked this
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kat-harine reblogged this from redesignrelated and added:
» i completely understand the concept of the typography and the feeling they’re going for… however it reminds me too...
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stevienyc reblogged this from lisacase and added:
wow. that is all kinds of terrible.
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lisacase reblogged this from redesignrelated
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skylor reblogged this from redesignrelated and added:
From redesignrelated.
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mattsung liked this
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redesignrelated posted this
